The story of This is Africa DMC began with a simple yet powerful idea: let’s empower Africa to support Africa. When entrepreneur Andrew Dumbuya approached fellow visionary Christina W Kimball about launching businesses that could help sustain Oasis Living, an orphanage in Sierra Leone supported by their U.S.-based church, tourism wasn’t the original focus. Initially exploring ventures in food and agriculture, a research trip to Sierra Leone and Christina’s suggestion to consider travel changed everything. As a travel advisor deeply moved by her time in Africa, Christina proposed a tourism venture that could honor the continent and support its people.

The idea resonated. Andrew’s purpose-driven leadership, Christina’s strategic passion for travel, and the creative firepower of veteran media producer Craig Pickerill formed the foundation of This is Africa DMC. Craig, who had spent over 15 years in global media production and storytelling, immediately saw the potential to reframe the narrative around African travel - not with brochures, but with bold, values-led storytelling that invited the world into something deeper.

Together, the trio co-founded a premium B2B destination management company committed to co-creating meaningful African travel experiences for travel advisors and their clients—with a portion of profits going directly to support Oasis Living. This is Africa DMC isn't just a DMC, it’s a declaration of beauty, culture, and truth. It’s about replacing stereotypes with soul-stirring reality.

Where the phrase “This is Africa” has often been used with frustration or resignation, we reclaim it with reverence: THIS is Africa: brilliant, diverse, majestic, and unforgettable.